Because Blockbuster tries to catch up with it’s primary competition, Netflix. It is making it even easier to rent movies online.
Within 2004, Blockbuster started offering clients its own service for online movie rentals. Before that, to lease movies online could only be done through Netflix who was doing much better than bricks and mortar type rental stores.
For example , Hollywood Video, that was once considered a leader in the industry, has noticed it’s business go down since on-line movie rentals came along.
Lucky intended for Blockbuster, they were able to adapt to the changing landscape of the online film rental business fast enough to stay in business.
What does Blockbuster offer how the others don’t? Today, it’s Netflix that has to do some catching up to Blockbuster. Blockbuster customers can lease on Blu-Ray at no expense. Netflix charges extra for this advantage.
The other major advantage Blockbuster has over Netflix is its brick-and-mortar stores. While traditional retail outlets appeared at first to be an old-fashioned probl¨¨me for people looking for movies to rent, today Blockbuster markets their shops as an added perk that Netflix doesn’t have.
And it’s true: with seven, 000 stores in 21 countries, Blockbuster makes it easy to return movies locally.
So if a customer feels like renting a movie for the weekend but doesn’t wish to venture out to the store, they can lease online from Blockbuster, then drop it by the store on their method to work on Monday morning.
Blockbuster also provides one more benefit over Netflix: online game rentals. Netflix offers its customers only movies and television shows, and although it has a wide variety of these, this still doesn’t offer video games.
Blockbuster’s inventory has long included video gaming, so it was a natural choice to include game rentals when Blockbuster started offering online movie rentals.
In order to rent 1, 2 or 3 movies at once costs the same. The fixed month-to-month charges are $8. 99, $13. 99 and $16. 99.
Perform these benefits make Blockbuster a much better choice than Netflix?
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That depends on your perspective. If you’re a Blu-ray owner, then yes, it’s preferable to rent movies online from Blockbuster.
If you’re a gamer, then indeed, it’s better to rent movies online from Blockbuster.
If all you are thinking about a good selection of movies and don’t mind mailing DVDs back to Netflix, then the two services are basically identical.